Starting a new website should be exciting — not overwhelming. Preparation is the key to keeping your project on track, on budget, and aligned with your goals. When clients come prepared, the design and build process runs smoother, deadlines stay realistic, and the finished product delivers exactly what you need.
This guide walks you through everything Strong Impression will ask for before we start: what to think about, what to gather, and how to make smart decisions early on that set your project up for success.
Once you’ve gathered your ideas, goals and assets, we’ll guide you through the rest. Strong Impression transforms your vision into a fast, beautiful and effective website tailored to your business. Book a discovery call today to start your website project with confidence.
Before anything else, define what success looks like. What do you want your website to achieve — more enquiries, bookings, online sales, or brand awareness? Who are you trying to reach? Understanding your audience helps us tailor design, tone and functionality to their needs. If you already have an existing site, think about what works and what doesn’t. We’ll use that insight to plan improvements. Clear goals mean a clear design direction and a site that truly performs.
Consistency builds trust. Gather your logo files, colour palette, brand fonts, and any imagery or graphics that represent your business. If you don’t have a full brand identity yet, don’t worry — we can help refine or design one during the project. Think about the tone and style you want your website to express: clean and corporate, bold and creative, or minimal and modern? These early visual choices will guide everything from typography to layout.
Your content is what converts visitors into customers. Start by listing the main pages your site will need — for example: Home, Services, About, Contact, Blog. Draft short, clear copy for each section that explains who you are, what you offer, and why people should choose you. We’ll polish and structure it for readability and SEO. If writing isn’t your strength, we can handle content design and copywriting for you. High-quality images, videos or testimonials also add authenticity and help users connect with your brand.
Decide what features you need to make your site practical: contact forms, booking calendars, e-commerce, email sign-ups, chat support or CRM integration. We’ll recommend the best technology for each, from WordPress plugins to custom Webflow setups or API connections. Consider how your website should link to other systems — marketing tools, social media, or automation platforms. Getting these details right early saves time and ensures your website works perfectly with your wider workflow.
