Print design is about more than making something look good — it’s about ensuring it looks right once it’s physically produced. That means understanding technical elements like colour profiles, bleed areas, margins, and dpi (dots per inch). Print materials use the CMYK colour model, not RGB, which means on-screen colours often differ from printed results. We design with calibrated colour systems and accurate proofs so you always know what to expect. The goal is consistency — from screen to paper to customer.

Proper file setup prevents costly print errors. Always include at least 3mm bleed, keep key text within safe margins, and embed all fonts and images. Print-ready files should be exported as PDF/X-1a:2001 or high-resolution TIFFs, depending on the printer’s specification. Avoid low-resolution images or flattened layers that can blur details. At Strong Impression, we supply files preflight-checked and proofed for any professional printing service — ready for press, every time.

The physical quality of your print materials affects how your brand is perceived. Paper weight, texture and finish all influence tone and impact. A matte finish suggests sophistication, while glossy feels modern and vibrant. For premium materials like business cards or packaging, spot UV, embossing, or foil stamping can elevate your design further. We help you choose materials that match your brand’s personality, budget and sustainability goals — ensuring every piece feels as good as it looks.

Print design demands a different mindset than digital. There are no hyperlinks or animations — your layout must communicate clearly at a glance. Typography should be legible at real-world sizes, and colour contrast must account for ink absorption and lighting conditions. We design adaptable visuals that maintain consistency across media, ensuring your brand feels cohesive whether on screen or in hand. From brochures and packaging to signage and stationery, we bring craftsmanship and precision to every printed piece.