When you plan a website, you’ll often hear terms like CMS, hosting, domain, integrations, and APIs. They sound technical — and they are — but understanding the basics helps you make smarter decisions and avoid unnecessary costs. The right technology stack can make your website faster, easier to manage, and ready to grow with your business. In this guide, Strong Impression explains how each piece fits together and how we match the right tools to your goals and budget.
Whether you need help choosing a CMS, setting up hosting, or integrating your tools, Strong Impression will guide you through every step. We’ll design and build a site that’s fast, secure and tailored to your workflow. Contact us today to find out which web technologies are right for your business.
A CMS is the platform that lets you edit and manage your website without coding. It’s your control panel for adding new pages, updating content, or uploading images. Common options include Webflow, WordPress, and Shopify — each with different strengths. Webflow offers flexible, visually-driven design control and fast hosting; WordPress is open-source and highly customisable; Shopify is purpose-built for e-commerce. Choosing the right CMS depends on how you’ll use your site, how often you’ll update it, and what integrations you need. We help you weigh the pros and cons to select the platform that fits your business, not the other way around.
Your domain name is your web address (like strongimpression.co.uk) and should be easy to spell, remember and type. Your hosting is where your website’s files live — it determines how fast and secure your site runs. Good hosting provides high uptime, SSL certificates (the padlock icon in your browser), daily backups, and global CDN delivery for speed. Poor hosting slows down your site and can even affect your SEO ranking. We offer managed hosting options or can set you up with trusted providers, ensuring reliability, security and top performance.
Integrations connect your website with other tools you already use — such as CRMs, email marketing systems, analytics dashboards, or payment gateways. APIs (Application Programming Interfaces) allow these systems to talk to each other automatically. For example, when a customer fills out your contact form, their details can go straight into your CRM and trigger a follow-up email. At Strong Impression, we plan integrations that save you time and reduce human error. Whether you need a simple form-to-email setup or full workflow automation through Zapier, Power Automate or custom API solutions, we make sure it all runs smoothly.
The best websites are built to evolve. As your business grows, your platform should scale effortlessly — adding new pages, tools, and features without compromising performance. We build with scalability and maintenance in mind: clean code, structured CMS collections, reliable hosting and easy expansion options. With the right tech stack, your website becomes a lasting foundation for your marketing and automation systems.
